The ADI Design Index exhibition was inaugurated in the evocative setting of the ADI Design Museum in Milan, as it is every year. This is the selection that the ADI makes every year of the best products and services in the Italian design sector as a precursor for the Compasso d’Oro award.

For 2024, the 70th anniversary of the institution of the award, the most authoritative in the sector, Abet Laminati has been selected for AlphAbet, the rebranding project – curated by about studio (Alessandro Boscarino and Valerio Aprigliano) with the support of design curators Giulio Iacchetti and Matteo Ragni. The project was born from the need to create a coherent corporate image with a transversal language capable of embracing the more purely commercial aspects and the world of design.