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A Design Week alive and on the move
During Milan’s lively Design Week, Abet Laminati collaborated with several important international design brands with products that are naturally inclined towards innovation.
From 16 to 21 April, the Abet brand was unmistakable in various parts of Milan. These included:
ME Moto to customise the front shields of electric scooters. These fast, silent and clean scooters carried unique graphics from Abet’s Design Collection around the city, attracting everyone’s attention.
In the evocative Elledecor.it THEATRE space, designed by architect Davide Fabio Colaci, where translucent Diafos facilitated plays of colour, light and shadow, creating backdrops in perfect harmony with the selected furnishings.
Abet’s Design curators Giulio Iacchetti and Matteo Ragni led the “Dialogues on the Surface” workshop in collaboration with IAAD Turin and Abet invited students to design new decorative laminates. In the same space, the exhibition ‘Between us‘ on the theme of DIALOGUE was open to visitors.
In the spaces of Moscapartners, artist Nathalie Du Pasquier created ‘Corridoio‘, a site-specific work composed of six works in MEG digital print by Abet Laminati.
This Design Week was a triumph of creativity and innovation, highlighting the central role of design in culture and industry.
Where can I still find Abet?!
Abet for Triennale until 13 October.
“I am a dragon. The true story of Alessandro Mendini” is an extensive retrospective of Mendini’s work. For this occasion, Abet has created digitally printed panels to recreate ‘My Prisons’, ‘Posco’ and ‘Proust’ designed by Mendini and has also provided 20 historical models from its own private collection.
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Art direction
Giulio Iacchetti
Matteo Ragni
Graphic project
Web development
Content curation
Silvia Cortese
Photos
Max Rommel
Gaia Anselmi Tamburrini