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Abet Laminati at Milan Design Week 2023
For Fuorisalone 2023, Abet Laminati has conceived an original extension of the Bra company, called Abet Factory, which will land in the heart of Milan, at 44 Corso Garibaldi during Brera Design Week from 18th to 23rd April 2023.
Completely against the trend of those who consider Fuorisalone as an isolated moment limited to the creation of communication spin-offs, Abet Laminati has thought about its presence in a pragmatic but no less spectacular way. Indeed, for the occasion, Abet will show through its historical samples the company’s production and its own true essence.
The space in Corso Garibaldi will not only be populated with laminate samples but also with people – including planners, architects and designers – who will be able to choose their own palette and combine it as they wish to create a micro-collection, expressing personal aesthetic choices or in line with the latest trends.
Each designer will be able to create and manage a personalised collection, choosing from the many colours offered by the Abet ranges.
The idea was born to communicate, in an unprecedented way, about the value and widespread use of laminate in today’s world: in our homes, in architecture and even in industrial design projects.
Abet Factory
Corso Garibaldi 44
The space in Corso Garibaldi will not only be populated with laminate samples but also with people who will be able to choose their own palette and combine it as they wish to create a micro-collection.
DIMORESTUDIO
Via Sammartini 63
For its 20th anniversary, Dimorestudio – founded in 2003 by Britt Moran and Emiliano Salci, has designed a large installation to be placed in the exhibition space of DIMORECENTRALE.
Foppapedretti
Salone del Mobile, Pad.14, E28-E30
Foppapedretti will be present at the Salone del Mobile with “Iconica”, the outdoor furniture collection designed by Ezio Foppa Pedretti.
Lombrello
Via Solferino 2
An key presence at Fuorisalone is Lombrello, which is celebrating its fifth birthday this year. It is situated in the same location that originally brought it to the attention of the general public – Solferino street.
Masterly – The Dutch
Palazzo Giureconsulti
The innovative designer Carina Riezebos and the creative art director Maarten Spruyt announced a collaboration with the company Blok Plaatmateriaal to create an immersive installation.
Panter & Tourron, Euroluce
Salone del Mobile, Pad.9-11 e 13-15
Euroluce returns to the Salone del Mobile in Milan with an event dedicated to lighting.
The .6mm lamp, designed by the Panter&Tourron studio for the ‘SuperSuperfici! project, will be on display.
Paul Kelley
Superstudio
Paul Kelley, recognised as one of the UK’s most innovative designers, is exhibiting for the first time in Milan for ‘Unexplained Objects’ at Super Studio.
This is Denmark
Alcova, C16
This is Denmark’ is the exhibition offering a journey of discovery through Denmark.
It is characterised by a series of objects that contribute to the creation of an experience aimed at highlighting some of the concepts of the local culture.
Twils
Salone del Mobile, Pad.6, A39-B34
Twils has confirmed its presence at this year’s Salone del Mobile. On this event, Twils has chosen Abet for the reception and bar counter, designed by Matteo Ragni.
Zanotta
Salone del Mobile, Pad.2, B15-C14
This year, Zanotta’s Quaderna range is once again expanding with the introduction of new pieces.
Today, the series is recognised as one of the icons of design history.
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Art direction
Giulio Iacchetti
Matteo Ragni
Graphic project
Web development
Content curation
Silvia Cortese
Photos
Max Rommel
Gaia Anselmi Tamburrini