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ME Motorino Elettrico

Milan – Italy

Project: Giulio Iacchetti, Matteo Ragni

Photo Credits: Gaia Anselmi Tamburini

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Fast, quiet, clean. Electric scooters around the city.
Abet Laminates dresses sustainable mobility. 10 electric motorbikes (ME MOTO) were customised with the iconic laminates from Abet’s extensive collection. In addition, the well-known designer/artist Elena Salmistraro designed Roaaar, which subtlety mocks the aggressiveness usually attributed to urban mobility.
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Art direction

Giulio Iacchetti

Matteo Ragni

Graphic project

Alessandro Boscarino

Valerio Aprigliano

about studio

Web development

Marco Tonet

Irene Sartor

Nicola Carpene

webkolm

Content curation

Silvia Cortese

Photos

Max Rommel

Gaia Anselmi Tamburrini