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Abet Laminati and viva magenta, the colour of 2023
It is not red, it is not burgundy, it is not amaranth. The colour of the year 2023 is Viva Magenta: “A shade of crimson red that presents a balance between warm and cold”. This has been established by the Pantone Color Institute’s team of experts.
This colour will set trends in several sectors, including fashion, furniture and design. Abet Laminati, boasts a range that includes more than 600 decors and among them one shade in particular evokes almost perfectly Viva Magenta: 1841 Lampone, from the Colours Collection.
Viva Magenta, like Abet’s 1841 Lampone, is a strong, optimistic, bold colour. It is a powerful, inspiring shade: perfect for adding character to living spaces, to make them contemporary and modern.
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Art direction
Giulio Iacchetti
Matteo Ragni
Graphic project
Web development
Content curation
Silvia Cortese
Photos
Max Rommel
Gaia Anselmi Tamburrini