{"id":26881,"date":"2024-10-21T16:22:30","date_gmt":"2024-10-21T16:22:30","guid":{"rendered":"https:\/\/abetlaminati.com\/work-in-progress-sicam\/"},"modified":"2024-10-28T16:24:21","modified_gmt":"2024-10-28T16:24:21","slug":"work-in-progress-sicam","status":"publish","type":"post","link":"https:\/\/abetlaminati.com\/en\/work-in-progress-sicam\/","title":{"rendered":"For SICAM 2024 Abet Laminati focuses on Velwood and Work in Progress"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26881\" class=\"elementor elementor-26881 elementor-26749\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b910c08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b910c08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-788e52ac\" data-id=\"788e52ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-177dbe3c elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"177dbe3c\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"462\" height=\"600\" src=\"https:\/\/abetlaminati.com\/wp-content\/uploads\/2024\/10\/Imm_evidenza_news_Sicam2024-462x600.jpg\" class=\"attachment-medium size-medium wp-image-26999\" alt=\"\" srcset=\"https:\/\/abetlaminati.com\/wp-content\/uploads\/2024\/10\/Imm_evidenza_news_Sicam2024-462x600.jpg 462w, https:\/\/abetlaminati.com\/wp-content\/uploads\/2024\/10\/Imm_evidenza_news_Sicam2024-923x1200.jpg 923w, https:\/\/abetlaminati.com\/wp-content\/uploads\/2024\/10\/Imm_evidenza_news_Sicam2024-768x998.jpg 768w, https:\/\/abetlaminati.com\/wp-content\/uploads\/2024\/10\/Imm_evidenza_news_Sicam2024.jpg 1000w\" sizes=\"(max-width: 462px) 100vw, 462px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37987762 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37987762\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76f1cf71\" data-id=\"76f1cf71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b574d89 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6b574d89\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">For SICAM 2024 Abet Laminati focuses on Velwood and Work in Progress<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-660a2f6c elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"660a2f6c\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72e5c62 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/abetlaminati.com\/en\/2024\/10\/21\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>October 21, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-4cb745f elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/abetlaminati.com\/en\/news\/\" class=\"elementor-post-info__terms-list-item\">News<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eab1d42 elementor-widget elementor-widget-text-editor\" data-id=\"5eab1d42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The International Exhibition of Components, Accessories and Semi-finished Products for the Furniture Industry has always been an important event for <strong>Abet Laminati<\/strong>; at the <strong>SICAM 2024<\/strong> edition, the company presented two important novelties: the new <strong>Velwood finish<\/strong> and \u201c<strong>Work in Progress<\/strong>\u201d, the collection inspired by the city and its constant changes, created in collaboration with <strong>designer Mario Scairato<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a43a3b elementor-widget elementor-widget-video\" data-id=\"9a43a3b\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/g8m5e9N0LTQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b143b0 elementor-widget elementor-widget-text-editor\" data-id=\"4b143b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 16px; color: var( --e-global-color-text ); letter-spacing: 0.03em; word-spacing: 0.07em;\">\u201cWork in Progress\u201d is a narrative of the Milan I have experienced daily since 2012, the year it became my home and workplace.\u201d<\/span><\/p><p>This is how Scairato describes the genesis of this latest work and the birth of the graphic signs that distinguish it. A common thread running through the designer&#8217;s production is the investigation into <strong>traditional knowledge and materials<\/strong>, which also emerges in this new collection of <strong>10 decors in different colour<\/strong> variants. Elements as simple as those we can see on a building site: a net, pipes and bricks become the basis for a work with a strong visual impact and a precise use of colour.<\/p><p>\u201cFor a designer, everything can gain meaning if placed within a design context. The designer\u2019s gaze sees and foresees simultaneously\u201d.<\/p><p>For <strong>Giulio Iacchetti and Matteo Ragni<\/strong>, design curators at Abet Laminati, \u201cWork in Progress\u201d is also a moment of reflection on <strong>the role of the designer<\/strong> in the contemporary world. Through his work it is possible to reinvent and redefine objects: even the simplest and most common things take on the dignity of a subject and become the focus of new reflections.<br \/><strong>Innovation, creativity and design<\/strong> were the keys to this 15th edition of the International Exhibition where Abet Laminati was among the protagonists. In terms of innovation, in fact, \u201cWork in Progress\u201d\u00a0stands out not only for its strong visual impact but also for the <strong>material chosen for this collection<\/strong>. Abet Laminati has always adopted a series of behaviours and processes aimed at <strong>reducing its environmental impact<\/strong>. Based on this philosophy comes <strong>Re-Abet<\/strong>, it is a laminate composed of <strong>100% recycled kraft paper<\/strong> that characterises the \u201cWork in Progress\u201d collection.<\/p><p>Visitors were greeted in the Pordenone exhibition space by a large letter \u201cA\u201d made up of hundreds of small samples of the <strong>new Velwood finish<\/strong>.<br \/>Abet Laminati takes another step forward on <strong>aesthetic and tactile<\/strong> possibilities associated with laminate. Velwood, developed by Giulio Iacchetti and Matteo Ragni in collaboration with the Abet Research and Marketing Centre, offers new possibilities to designers who are looking for <strong>natural material effects<\/strong>. The tactile values of velvet and the depth of wood find a synthesis in this new finish that when applied to solid colours is capable of generating innovative colour scenarios.<br \/>SICAM confirms itself as the most important Italian event in the sector, the best occasion where customers and suppliers can meet and above all they can touch the physicality of the materials on offer. For anyone who visited the <strong>Abet Laminati exhibition space<\/strong>, this tactile encounter with the new finish certainly marked <strong>a new milestone for laminate sheet<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-068f0d4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"068f0d4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abetlaminati.com\/en\/collections\/work-in-progress\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Work in Progress collection<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98aee0f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"98aee0f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/abetlaminati.com\/en\/velwood\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Velwood finish<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-660ee5fd elementor-widget elementor-widget-gallery\" data-id=\"660ee5fd\" data-element_type=\"widget\" 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