The collaboration between Paola Navone and McDonald’s France has given birth to seven new restaurants, all with a joyful, welcoming atmosphere. Here the eclectic design approach of the Italian designer comes together perfectly with the values of conviviality and sharing that have always been the mark of McDonald’s France.
Developing the concept and carrying out the project has taken three years. It was a genuine challenge marrying Paola Navone’s classic designs to the technical demands.
Choosing high-quality materials that are both resistant and aesthetic was therefore essential when creating the spaces. Abet’s digitally printed laminate met these demands perfectly.
For McDonald’s France, Paola Navone has created a large, bright, white box with spaces inside marked by alternating soft colours and water tones with different textures. These bring the environments to life, decorating them in a unique and surprising way. Abet’s laminate was chosen to decorate the walls, doors and tables of the new restaurants. The digital prints, the jewel in the company’s crown, translated the designer’s stylistic demands perfectly. She wanted the surfaces to have a watercolour effect and give the impression that they were hand-decorated.
The new project created in collaboration with Paola Navone was used on seven French restaurants, in Châtellerault, Avignon la Cristole, Farebersvillers, Gaillard, Bordeaux Sainte-Eulalie, Rennes Pacé and Paris.
Pictures of the restaurant: Olivia Bodez / McDonald’s